Daniel Day-Lewis probably didn't think he was creating a monster when he uttered the words "I drink your milkshake" during a fit of rage in the closing scene of "There Will Be Blood," but that's just what he did.

The phrase has lit up the Internet, inspired many bad YouTube videos (one set to the Kelis song "Milkshake") and, according to New York Magazine, will likely be finding its way into sports pages across the country soon ("The Celtics drank the Knicks' milkshake last night"). There's even a Web site called www.idrinkyourmilkshake.com devoted to discussion of the movie.

In other words, you've got about two more weeks to use it before it becomes as tired as Napoleon Dynamite's "Lucky."

Will Ferrell doesn't seem to be too worried about people getting pre-movie burnout with "Semi-Pro" like they did with Jerry Seinfeld's relentless schlepping of "Bee Movie."

First, Ferrell showed up with the Bud Light/"Semi-Pro" Super Bowl commercial to promote his latest sports comedy (in theaters 02.29). Now he has done a series of Old Spice commercials to promote the deo and his new movie.

Paris Hilton's "The Hottie and the Nottie" opened on Friday in select theaters (111 in North America to be exact - thankfully none of which were in Boise) and made a whopping $25,000 through Sunday.

Consider that "The Hottie" averaged about $225 per theater. If you figure that a typical theater shows a movie five times a day, that means about two or three people probably attended each screening of the film over the weekend. That's officially a bomb.

There's no doubt that Vince Vaughn is a funny guy. As such, it's probably a fair guess to think that he surrounds himself with other funny guys. But will the new documentary about a whirlwind stand-up tour featuring Vaughn and a group of lesser-known comics be funny?

Consider the "other guys" featured in the film: Ahmed Ahmed, John Caparulo, Bret Ernst and Sebastian Maniscalco. Not necessarily household names.

Boise Contemporary Theater is currently putting on a production of "The Pillowman," a dark work from the mind of Irish playwright Martin McDonagh.

McDonagh works on more than just plays, though. He won an Oscar in 2005 for Best Live Action Short Film for "Six Shooter," a movie he wrote and directed, and he's following that up with "In Bruges," a feature-length film starring Colin Farrell and Ralph Fiennes.

With a 30-second ad spot running at around $2.7 million during the Super Bowl, movie studios had to have some faith in the movies they chose to promote during yesterday's big game.

Here's a run-down of the movies previewed (in the order the commercials appeared):

I finally saw "No Country for Old Men" and left wondering what all the fuss was about.

Joel and Ethan Coen were the perfect directors to bring Cormac McCarthy's dry, one liner-filled dialogue to the big screen and Javier Bardem's incredibly creepy performance stood out from a number of well-acted roles in the film (Tommy Lee Jones, Josh Brolin...).

However, the movie wasn't as good as it's main Best Picture Oscar competition "There Will Be Blood" and it's debatable whether or not it even ranks among the Coens' best work.

If you missed it when it was originally released in October, you've got another chance to catch "Michael Clayton," the legal thriller starring George Clooney as a "fixer" for a New York law firm.

Warner Brothers decided to re-release the Academy Award-nominated film on Jan. 25th to raise its profile in the heat of Oscar season.

The movie made was named to more than 100 critics' top-ten lists and was nominated for seven Academy Awards.

Need proof that the month before the Oscars is where films go to die?

This weekend the major national releases include "Over Her Dead Body," a romantic comedy starring Eva Longoria Parker in which she plays a dead woman trying to stop her ex-lover from falling for a psychic with whom she communicates. Also out is "Strange Wilderness," a movie about two hosts of an animal adventure TV show trying to boost ratings by capturing footage of Bigfoot.

Unless you are a Blackberry-pounding movie exec looking to get in early on the next "Napoleon Dynamite" or "Little Miss Sunshine," the Sundance Film Festival may not get your blood flowing.

After all, these aren't movies that your average moviegoer (ie. you and me) will get to see anytime soon.

But the festival, which started Jan. 17 and runs through Jan. 27, consistently produces some great films. One I was interested to hear about from this year's fest was "Choke," the adaptation of Chuck Palahniuk's twisted novel.