NewsRadio 99.1 FM eliminates local news

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NewsRadio 99.1 FM KINF laid off two full-time employees Thursday as part of a restructuring that includes eliminating local news programming.

The station will keep it news and talk format, program director Rick Worthington said, but it will do so without a local news presence.

News director Mike Sharp and general assignment reporter Don Wimberly are no longer with the station.

Along with the absence of local news updates throughout the day, the “Idaho’s News First” program from 6 a.m. to 9 a.m. weekdays also has been canceled.

“There will probably be some local talk elements that will replace the 6 to 9 show that we were doing in the morning,” Worthington said, “but I can’t say what that is yet. There may be other local talk elements later in the day. But those are still to be determined.”

The changes are a business decision after the release of fall 2012 Arbitron ratings, Worthington said. The station finished near the bottom of the pack in the Treasure Valley.

“It was a good product,” Worthington said. “But people weren’t coming to it.”

I wish it would go back to V99.1 again.

That station was head and shoulders above its closest competitor, 100.3 the X. I do not like the format the X has evolved into over the past few years.

Do they even have any listeners?

I also miss the Virus. The X is not my cuppa tea.

If you operate at flea-bitten power levels...no audience.

Go figure. The last time I tried to tune the FM in I had severe trouble even getting them.

WITH THE OUTDOOR ANTENNA I USE FOR ALL MY FM AND TV

WITH AN AMP.

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This brouhaha could have been prevented...communication?

I wonder if the station(s), all they own, won't be sold soon.

Look for KSRV-AM to probably sell in the next two years also, ONLY A HUNCH.

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People are broad-minded. They'll accept the fact that a person can be an alcoholic, a dope fiend, a wife beater and even a newspaperman, but if a man doesn't drive, there's something wrong with him.