Jim Messina says one of the secrets of re-electing President Obama was to learn from success in 2008, then forget it.
"I studied every campaign for the last 60 years, and the ones that tried to run a re-elect like the first one ended up losing," Messina told Slate's John Dickerson.
"If we'd just slapped 'Hope' on a bumper sticker this time, it wouldn't have worked."
Messina said he grew confident about 10 days before the election, when the campaign's measures -- including door-knocks, phone calls and early voting -- looked promising. "I looked at the numbers and we were crushing it out there."
Dickerson, Slate's chief political correspondent, writes that Messina wasn't just about the metrics. "Messina's obsession with numbers was built on repeated bets about human nature," writes Dickerson.
The story includes a nice photo of Obama bear-hugging Messina, taken by a White House photographer Pete Souza.
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