Update 11.14.12: There also is a a rumor that Variety Rock will change formats pemanently after Christmas. I have not confirmed the flip, but I have reason to suspect this might be true. Radio stations are notoriously tight-lipped about such matters, so we will probably have to wait. (Another country station? FM talk?)
Sing with me!
“Dashing through the snow, in a one-horse open sleigh. O’er the fields we go, flipping stations all the waaaay!”
For Lite, it’s an annual tradition. The station has flipped formats temporarily to Christmas music since 1994. But for Variety Rock — to be called Variety Christmas for the next several weeks — this is a first-time venture, explains Journal Broadcast Group radio general manager Roy Williams.
“We feel that there is room for two all-Christmas music stations in a market this size,” he said in an email. “It is not uncommon in markets of this size or larger to have two or more all-Christmas music stations.”
I have just one request: Somebody please play the Heat Miser song.