Your online buying-power score: a new kind of tracker

This isn't an Idaho-only story, but it surely applies to Idaho consumers and is a story I recommend reading. A recent New York Times story describes how folks are being tracked and scored based on how valuable they are as consumers. There are algorithms that judge your spending potential based on your job, salary, home value, what you buy and how much it costs.

Want to know your score? Tough, says the NYT. The scores are private, and they're bought and sold to companies looking to pinpoint their customers.

The takeaway: Your consumer characteristics can determine such things as whether you're pitched a premium credit card or a plain-vanilla one, and how your customer-service call is routed. Some worry the scores could push financially strained consumers into bad lending deals and otherwise erode their choices.

What do you think?

Then who gives a crap? No sales, no companies.

I don't use credit cards.

Do you really want to cater to people who coin words and phrases such as, "Obamunist" or "The 1%"?

When we run out of places to buy stuff we'll become warlords until it all slopes down the loo.

Oh well.


You fry wants with that?

I don't see the relation to

I don't see the relation to this post.

It's a wacko idea. Eventually those bring wacko posts.

Clothes and home goods like appliances are still ungodly expensive.

How much longer can retailers expect household spenders to scrape out back to school, womens' fashions and power tools just to keep them alive with an IV VISA drip?

Any business that relies more on culling and shaping it's credit customers instead of also encouraging more short term CASH purchases of more stable product types etc is LOSING THE SIGHT OF DAY.

Why accept the death of good businesses over stupid practices?

SOME are realizing, maybe LATE that their physical properties are being killed off by the fact that these big expenses they own are being siphoned, not supplemented, by their own websites...forget about the other sites for a minute.

Even if the internet sales trends won't slope off soon they are basically shooting themselves in the head by getting rid of them too quickly.

Churning the retail market so viciously with all these LIQUIDATIONS, followed by the rapid turnover of real properties may inly serve to ARTIFICIALLY encourage the influx of businesses poised to fail, flailing about, hoping that THIS will work.

This is poisonous and hinders recoveries for far too long I believe.

Maybe you don't but I've watched these things happen for over a decade.


You fry wants with that?