This isn't an Idaho-only story, but it surely applies to Idaho consumers and is a story I recommend reading. A recent New York Times story describes how folks are being tracked and scored based on how valuable they are as consumers. There are algorithms that judge your spending potential based on your job, salary, home value, what you buy and how much it costs.
Want to know your score? Tough, says the NYT. The scores are private, and they're bought and sold to companies looking to pinpoint their customers.
The takeaway: Your consumer characteristics can determine such things as whether you're pitched a premium credit card or a plain-vanilla one, and how your customer-service call is routed. Some worry the scores could push financially strained consumers into bad lending deals and otherwise erode their choices.
What do you think?