The new Dutch Bros. Coffee at Franklin and Orchard in Boise will kick off its opening Friday with free drinks all day, from 5 a.m. to 10 p.m.
All kinds of drinks of any size will be free. "You can go as many times as you want" that day, but only one per trip, said a company spokeswoman.
The store's address is 101 S. Orchard St., in the parking lot of Fred Meyer. A spokeswoman for the Oregon-based company said to expect traffic jams from cars lining up for free drinks.
The franchise is locally owned by husband and wife Brian and Libby Wight, who met as Dutch Bros. coworkers in Bend, Ore. They now own six Dutch Bros. locations in Boise, employing 72 full- and part-time workers.
The drive-through coffee shop will open at 5 a.m. every day, and it will close at 10 p.m. Sunday through Thursday and 11 p.m. Friday and Saturday.
Visit the Boise Dutch Bros. Facebook page for updates.