Five Wives Vodka created a stir today, after its Utah maker announced Idaho won't carry it in state-run stores.
The state's liquor regulators determined that Five Wives Vodka — and its label showing a row of women with cats held in their genital area — is "offensive to a prominent segment of our population and will not be carried."
Jeff Anderson, who heads the state's liquor division, told the Statesman that the division gets pitches for upwards of 500 products a year. It takes maybe 150 of them, he said. The vodka in the controversial bottle "doesn't have a unique flavor profile ... it's quite average," Anderson said.
But the label was the tie-breaker, he said.
Anderson said the division found the label and its "strategically placed" cats in the illustration "offensive to women and people of the LDS faith."
The supplier hasn't tried to appeal the decision, Anderson said. "We're being called all kinds of names today, but at the end of the day" it's a business decision, he said.
Ogden's Own Distillery is making hay of the situation. Click here to see t-shirts that simultaneously protest and advertise the ban.
Want to see the vodka label? Click here.