“Hit music now”?
Try no music now.
Pop radio station 93.1 FM, which faced plummeting radio ratings in recent years, has been swallowed up by KTIK “The Ticket.” The sports station will now broadcast at two frequencies: its old home, 1350 AM, and its new home, 93.1 FM.
KTIK is the ESPN carrier in Boise, meaning it features syndicated talent such as Jim Rome, Mike and Mike, Colin Cowherd and Scott Van Pelt. It also airs local sports-talk show “Idaho Sports Talk with Caves & Prater.”
There's one key exception to the FM and AM simulcasts: Idaho Steelheads and Boise Hawks programming will only be aired at 1350 AM (for the 38 diehards who care), meaning 93.1 FM can feature potentially more-popular national programming for the rest of us.