Vaughn Ward is airing the first TV spot in anticipation of the May 25 Republican primary in Idaho's 1st Congressional District.
Leaning on a pickup truck and talking to an unidentified man, Ward says, “Washington liberals are bankrupting our country. We need to send someone to Washington who will stand up to Barack Obama and Nancy Pelosi. We need to return to our core values of strong families, strong national defense, and lower taxes. And that’s what I will do.”
Ward, of Eagle, then gets in the Dodge Ram with the radio tuned to a news station at AM 570, which is not a station in Idaho. Ward's Campaign Manager, Ryan O'Barto, said the sound is a special effect and that the ad was filmed in Eagle. A Ward supporter provided the truck and the film was digitally altered to obscure the license plate, O'Barto said.
The ad closes with Ward joined by his wife and two children and him saying, "I'm Vaughn Ward. I'm a pro-life Republican and I approved this message."
Asked how much the campaign is spending on TV time, O'Barto said, "It is a significant buy. We don’t plan on coming off the air."
The ad swiftly caught the attention of National Review, a conservative publication that likened Ward's ad to the successful campaign of the new GOP senator from Massachusetts, Scott Brown. Brown's ads featuring his own GMC pickup with 200,000 miles were wildly popular.
"This Year's Campaign Ads May Soon Resemble a Monster Truck Rally" writes Jim Geraghty in The Campaign Spot.
Ward faces GOP state Rep. Raul Labrador of Eagle, Harley Brown of Idaho City, Michael Chadwick of Post Falls and Allan Salzberg of Boise in the primary. The winner will challenge freshman Democratic Rep. Walt Minnick in November. Also on the November ballot are independent Dave Olson of St. Maries and Libertarian Mike Washburn of Boise.