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Peterson's buy-one-car, get-one-free offer gets around

Submitted by David Staats on Sun, 01/11/2009 - 9:32am.

Boise’s Peterson Super Center has been drawing national attention for its unusual sale: Buy one car, get another free.

The promotion, designed to sell full-size Cadillac or Chevy SUVs or Chevy 2500 diesel pickups, offers a free 2009 Chevy Cobalt sedan if you buy one of the bigger, costlier vehicles at full price. If you don’t want the Cobalt, you can get $11,999 in discounts toward any other vehicle in stock.

The sale, which ends Thursday, was mentioned in a Dec. 31 story in USA Today and in broadcasts last week on NBC’s Today Show and the NBC Nightly News. The stories focus on what NBC called car dealers’ efforts to court consumers with “ludicrous deals.” (For details, you can see Peterson’s ad in Saturday’s Statesman.)

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